Want People to Read Your Fiction? Get REAL.

Fiction writers (me included) often complain to one another about how not enough people are reading their novels or their blog posts or their blog posts about their novels. They whine about how, despite working so hard to create gripping plots filled with compelling characters and twists, the vast majority of people—friends and relatives included—aren’t willing to fork over a few bucks to buy their books.

Well, I’m here today to complain about all the complaining. And not because I’m above it. I’ve certainly done my fair share of complaining about not having enough readers or book sales. But I recently saw the light—well, caught a glimpse of it, anyway—and what I realized is:

Nobody owes me (or any other writer) anything.

No matter how much time or work or creative energy has been put into a book—or even how good a book may be—no writer is entitled to readers.

This is hard for most writers to accept. It was hard for me to accept. And even after accepting it, it’s hard to remember.

I, personally, spend so much time holed up in my writing office, creating and placing so much importance on my fiction, I sometimes forget something much more important: getting REAL.

I don’t mean I need to stop dreaming or that I need to be more realistic (“Hey, writer-boy, get a REAL job.”). What I’m saying is I—and a lot of other writers—need to be more authentic. Specifically, we need to be more authentic in our interactions with other people when we are not writing.

It’s funny (and sad) how so many of us writers find it hard to understand why all the friends and relatives we avoid and ignore for months while working on a novel don’t all rush to buy it when it launches. Also, how upset we get when our writer colleagues don’t all help to promote our latest book even though we didn’t help to promote their latest book when it launched.

Again, it’s not that we’re total a-holes; it’s that most of us have a blind spot when it comes to these sorts of things. Perhaps tunnel vision is a more apt term here. Writing a novel takes a lot of time and requires a ton of focus. Thus it’s easy to become so engrossed in the creative process, you lose sight of the people you’re writing for—as well as the people who’ve helped make it possible for you to write in the first place.

I’m just now starting to “get” all of this, and thus am certainly no expert on the topic. But that’s not going to stop me from pretending to be an expert and listing a few best practices for other writers to embrace.

Following are some effective ways writers—particularly writers of fiction—can “get real” and, in effect, grow their readership organically:

1) Share honest posts about your writing life. Readers tend to be curious about what it’s like to be a writer, and your fellow writers tend to be curious about how sane they are compared to you. Thus, it’s a good idea to occasionally share about your writing process, what you’re working on, what challenges you face, how often you cry over rejections and dismal sales, how often you self-medicate to stop crying over rejections and dismal sales.

As you’ve (hopefully) noticed, I like to infuse my blog posts, Facebook posts, and tweets with humor; however, my most “popular” shares—those that engage the most readers—are the ones in which I’m frank and honest about my shortcomings and fears and failures as an author. Shares where I allow myself to be vulnerable. Those are the types of posts everyone—writers and non-writers alike—can relate to. Because we’re all human, and all humans fall short in some way or another. But especially humans who write.

2) Share honest posts and blogs about your life outside of writing. As interested as readers may be in your writing life, it’s important for them to know you’re not some sociopath who spends all day, every day, holed up in a small room using your own blood to scrawl sentences onto parchment. (Unless you’re a horror writer, in which case it’s not only okay, it’s expected.) To truly connect with readers, you’ll want to show or at least give the impression that you’re a well-balanced individual who has other cool hobbies, like cooking or taxidermy. Readers will also want to know about your family and friends. If you don’t have any friends, share about your pets. If you don’t have any pets, share about your taxidermy.   

3) Interact with readers—and potential readers. Sharing posts about your writing and non-writing life is great and all, but being a writer isn’t all about YOU. Your blog, Facebook page, Twitter profile and Instagram account shouldn’t be one-way streets where only you can drive. If you’re doing things right and posting interesting thoughts, information, and excerpts, folks are going to be inspired to comment on those posts—and you’re going to want to reply to those comments. Mind you, merely replying to every comment with, “Thanks—be sure to buy my books!” is not interacting; it’s shouting. And it’s annoying. By taking the time to openly engage with people who’ve taken the time to look at and comment on your posts, you can cultivate relationships that last a lifetime, or at least until your next book comes out.

The same holds true for in-person events like bookstore readings and book conferences. If readers meet you and think you’re a snob or a jackass, they won’t buy your books—and may tell others not to either. They also might punch you, or break your fingers so you can’t write. And if they meet you (and you’re a jackass to them) after they’ve already bought/read your book(s), they may write a scathing review in which they tell the entire world your writing sucks—and that you have a weak jaw and fingers.     

4) Form alliances and collaborate with other writers. Writing is a solitary endeavor, but writers are a community. And every writer who actively participates in that community not only stands to gain invaluable insights and create lasting Twitter friendships, they stand to expand their potential readership exponentially. Let’s say you’re an author of crime thrillers with a thousand active newsletter subscribers. That’s a thousand people who likely will be interested in your new novel—seventeen of whom will actually buy it. But if you form an alliance with and help support the efforts of fifty similar authors who have a similar number of followers, that gives you fifty thousand more people who likely will be interested in your new novel—forty-one of whom will actually buy it. (I know, novel-math is a little disappointing.)  

Forming an author alliance doesn’t require any blood rituals or selling of souls. (Unless, again, you’re a horror writer.) It merely requires you to do what any decent author person should already want to do—help build buzz about your genre and the writers who help make that genre great. This may include re-tweeting or sharing posts about colleagues’ achievements and book launches, participating in joint-giveaways with fellow authors in your genre, posting interviews with other authors on your blog, and doing newsletter swaps with likeminded authors—or, even better, getting likeminded authors drunk at conferences and stealing their email subscriber list.

BONUS TIP: Another great way to gain access to the vast readership of other writers is to pick a mega-famous author in your genre and marry their son or daughter.

5) Support local libraries and bookstores. The only thing dumber than alienating readers and then getting upset when they don’t buy your books is alienating local libraries and bookstores and then getting upset when they don’t carry your books or allow you to hold an event in their space.

And trust me, you can’t just fake your support of local libraries and bookstores. The people who work in these places are smart; they’ll know if you’re being nice to or helping to spreading the word about them only so they’ll carry your upcoming novel and/or let you do a reading. They’re going to want to see year-round love and support—so visit often, buy/borrow lots of books, bring friends, even go there to write sometimes. At the very least, occasionally bring treats for the resident cat.

6) Realize that doing all of these thing STILL doesn’t entitle you to more readers. Embracing and taking action around all of the “best practices” I’ve listed above certainly enhances the chances of you getting more people to read your work and buy your books, but it in no way guarantees it. If it did, then embracing such tactics wouldn’t actually be authentic—it would simply be a strategic ploy.

Embrace these tactics not because doing so will help you sell more books; embrace them because doing so will make you a better person. A real person. A human being rather than just a human writing.